Fitfire Consumer Private Limited is a new age FMCG startup founded by Mr Anindya Sengupta. Anindya is a Chartered Accountant and MBA from IIM Ahmedabad having more than decade long experience in senior management positions in top FMCG companies of India.

In order to leverage his qualification, experience and management skill to address the market gap in the Packaged Foods sector, Anindya has founded his own company Fitfire Consumer in 2022. The company aims to be one of the largest Indian food companies by catering to all socio-economic classes across India via multiple sales channels and distribution networks. Fitfire Consumer is seeking to uncover and revitalise your munching options with the right balance of health, immunity and nutrition. The first brand of the company launched in the market in February 2023 is Nutri Binge.